SoW Pro-
posal Rev.1

Lucky Star Jewels
x
Stephen Simms & Athena Bates

Introduction & Background

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Introduction & Background ~

Who We Are

Stephen Simms is a seasoned creative director and photographer based in Phoenix, specializing in interiors, products, and lifestyle imagery. Athena Bates is a strategic marketing expert with a deep passion for brand storytelling and digital content strategy. Together, we deliver a powerhouse of creative and strategic execution that elevates brands through cohesive visual and digital marketing solutions.

About Lucky Star Jewels

Lucky Star Jewels (shopluckystar.com) is a distinctive jewelry brand known for blending traditional craftsmanship with contemporary design. Emphasizing quality and innovation, LSJ continues to push boundaries in the jewelry market while honoring its heritage.

PROJECT OBJECTIVE

We aim to develop and execute a comprehensive digital strategy for Lucky Star Jewels that encompasses social media management, content creation, website/e-commerce content, and email marketing designed to enhance brand awareness, drive engagement, and boost sales.

Adjusted Scope Of Work

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Adjusted Scope Of Work ~

Discovery & Strategy (Weeks 1-2) | $2,500

Services Included: Brand Discovery Session

  • 2 internal interviews

  • Questionnaire analysis and brief market insights

  • Define concise brand storytelling and core content pillars

Social Media Strategy & Management (Ongoing, Months 1-6) | $2,375/mo.

Services Included:

  • Develop a targeted social media strategy to guide content creation

  • Monthly content calendar tailored to Instagram, Facebook, Pinterest, and TikTok

  • Daily posting and consistent community engagement

  • Detailed monthly analytics reports to measure and adapt strategy

Content Creation (Months 1, 3, and 5) | $3,250/shoot

Services Included:

  • 3 content production shoots (1 every other month)

  • Up to 30 professionally edited images per shoot

  • 3 engaging short-form videos optimized for social per shoot

  • Creative direction, styling, and complete editing services.

Website & E-Commerce Content Support (Monthly) | $750/month

Services Included:

  • Monthly refresh of key website visuals and promotional banners

  • Creation of up to 10 professional product images each month

  • Bi-monthly branded email campaigns designed for customer retention and conversion

  • Development and implementation of 1 automated email flow

SEO Analysis & Implementation (Complimentary)

Services Included: 

  • Initial condensed SEO audit with keyword optimization suggestions

  • Essential on-page SEO enhancements for key product and category pages

Performance Review & Recommendations (Month 6)

  • Comprehensive review session analyzing social media, content performance, and overall campaign KPIs

  • Strategic recommendations provided to guide next-phase initiatives and continued growth

Project Timeline

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Project Timeline ~

Weeks 1-2

Discovery Session, Strategy Formulation, SEO audit completion

Months 1-6

  • Social Media Strategy implementation

  • Monthly content calendar execution

  • Community management and analytics reporting

Months 1, 3, and 5

  • Regular publishing across social channels.

  • Continuous community engagement and performance monitoring.

  • Implementation of SEO recommendations and periodic strategy reviews.

Month 6

  • Performance review and strategic recommendations meeting

Investment Breakdown

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Investment Breakdown ~

  • Discovery & Strategy Session (One-time): $2,500

  • Social Media Strategy & Management: $14,250

  • Content Creation (Photography & Videography): $9,750

  • Website, E-Commerce & Email Marketing: $4,500

Total Investment: $31,000

First Month: $7,250
Months 2-6: $4,750