SoW Pro-
posal
Lucky Star Jewels
x
Stephen Simms & Athena Bates
Introduction & Background
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Introduction & Background ~
Who We Are
Stephen Simms is a seasoned creative director and photographer based in Phoenix, specializing in interiors, products, and lifestyle imagery. Athena Bates is a strategic marketing expert with a deep passion for brand storytelling and digital content strategy. Together, we deliver a powerhouse of creative and strategic execution that elevates brands through cohesive visual and digital marketing solutions.
About Lucky Star Jewels
Lucky Star Jewels (shopluckystar.com) is a distinctive jewelry brand known for blending traditional craftsmanship with contemporary design. Emphasizing quality and innovation, LSJ continues to push boundaries in the jewelry market while honoring its heritage.
PROJECT OBJECTIVE
We aim to develop and execute a comprehensive digital strategy for Lucky Star Jewels that encompasses social media management, content creation, website/e-commerce content, email marketing, and SEO optimization—all designed to enhance brand awareness, drive engagement, and boost sales.
Scope Of Work
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Scope Of Work ~
SOCIAL MEDIA STRATEGY & MANAGEMENT
Services Included: Develop a tailored social media strategy aligned with LSJ’s brand vision and business goals; manage key platforms (Instagram, Facebook, Pinterest, TikTok, etc.) with a monthly content calendar; and conduct community engagement and analytics reporting.
Content Creation for Social, Web, & Marketing
Services Included: Custom photography and videography (including short-form content for Reels and TikTok), creative direction, styling, post-production editing, and production of visuals that tell your brand story compellingly and cohesively.
Website & E-Commerce Content Support
Services Included: High-quality product imagery, banners, and lifestyle content for the website; copywriting for product descriptions, collection pages, and campaign messaging; integration of brand storytelling elements on the website.
EMAIL MARKETING SUPPORT
Services Included: Design and implementation of branded email campaigns; creation of automated email flows to drive engagement and conversions
SEO Analysis & Implementation
Services Included: Comprehensive SEO audit and keyword research, on-page optimization, and content recommendations to boost organic traffic.
Discovery Phase (Initial Setup)
Services Included: Two-week intensive discovery session covering brand identity, storytelling pillars, content strategy, analysis of current digital assets, and development of a content roadmap.
Project Timeline
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Project Timeline ~
Phase 1: Discovery & Strategy Development (Weeks 1-2)
Conduct in-depth discovery sessions to extract brand storytelling elements, establish content pillars, and define the target audience.
Complete an SEO audit and asset gap analysis.
Deliver a finalized content and social strategy framework and a draft content calendar.
Phase 2: Content Production & Implementation (Weeks 3-8)
Execute scheduled photo and video shoots.
Edit and finalize content assets for social media, website, and email campaigns.
Launch a shared content calendar and initiate content publishing.
Phase 3: Ongoing Execution & Optimization (Months 3-6)
Regular publishing across social channels.
Continuous community engagement and performance monitoring.
Implementation of SEO recommendations and periodic strategy reviews.
Phase 4: Performance Review & Scaling (Month 6 Check-In)
Evaluate key performance metrics against KPIs.
Adjust strategies based on analytics and market feedback.
Discuss potential scaling opportunities and next-phase investments.
Investment Breakdown
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Investment Breakdown ~
Monthly Retainer (Ongoing Services):
Social Media Strategy & Management: $2,500/month
Content Creation: $3,000/month
Website & E-Commerce Content: $1,000/month
Email Marketing: $900/month
SEO Analysis & Implementation: $400/month
Total Estimated Monthly Investment: $7,800
One-Time Setup & Discovery Phase Fee: $3,000